"Digital Marketing" First Experience...!!!

Hello Friends...!!!

Today we will discuss about the Digital marketing. Digital marketing helps the business to have a global reach. As compared to traditional marketing,Digital Marketing helps to grow the business. 

About Digital Marketing: 

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization, search engine marketing (SEM), content marketing, influence marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, The extension to non-Internet channels differentiates digital marketing from online marketing.

How to use Digital Marketing For Growing the Business:

1. Establish a strong social media presence.

2. Publish a weekly blog that’s worth reading.

3. Leverage the power of Search Engine Optimization.

4. Create a lead magnet.

5. Build an email list.

Why Digital Marketing For the business?

Digital marketing refers to any marketing effort that involves the Internet or an electronic device. If marketing exists online, it’s classified as digital marketing. That means social media marketing, content marketing, and SEO.

Digital marketing has been rising in popularity over the last several years. And there’s a simple reason why: the world is online. Technology Review gives us the stats–in 2000, the average American spent about 9.4 hours online. Today, most people spend 24 hours a week on the Internet, most of the time using their smart phones.

Features Of Digital Marketing:

• Digital Marketing helps to making your website SEO and user friendly.
• Brand awareness.
• Its helps branding of social media.
• Focusing of SEO for long term results.
• Running ad words to get instant results.
• Take care of brand reputation.

Experience about Digital Marketing:

Now a days I am using Digital Marketing for improving the website traffic. I am learning digital marketing at my "Post Graduation".Right now, I know about the digital marketing & I using this most important digital marketing feature. I like writing short posts on Facebook, and I sometimes share what I like or don’t … on Social Media sites.

Thank You,

Regards,

Vinaya Khaire,

Student of Lotus Business School, Pune.